Privacy Policy

1. Introduction

Synelle ("we," "us," or "our") is an Aesthetic Intelligence System designed to help culture-driven brands interpret digital signals, audience behavior, and performance data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform at synelle.io.

By accessing or using Synelle, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the platform.

2. Information We Collect

We collect information in the following ways:

• Account Information: Name, email address, and organization details you provide when registering or setting up your workspace.
• Connected Platform Data: When you authorize Synelle to connect to third-party platforms (e.g., Instagram, TikTok, Google Analytics, Shopify), we collect read-only data such as follower counts, post engagement metrics, audience signals, and performance data from those platforms.
• Client & Lead Data: Business names, contact details, social media handles, and audit data you input into the CRM features of Synelle Studio.
• Usage Data: Information about how you interact with the platform, including pages visited, features used, and session activity.
• Communication Data: Emails sent or received through the platform's outreach features, including Gmail integrations.

3. How We Use Your Information

• To generate AI-driven intelligence reports, audience insights, and strategic narratives for your brand or clients.
• To power Signal Intelligence panels, including Audience Resonance scores and discoverability analyses.
• To synchronize and display data from connected third-party platforms within your workspace.
• To send automated follow-up sequences and outreach communications as configured by you.
• To improve platform features, fix bugs, and ensure system reliability.
• To comply with applicable legal obligations.

4. Third-Party Platform Integrations

Synelle connects to external platforms including Instagram (Meta), TikTok, YouTube, Google Analytics, Shopify, Klaviyo, Pinterest, LinkedIn, and Facebook via OAuth 2.0. When you authorize these connections:

• We request only read-only access scopes unless explicitly stated otherwise.
• Access tokens are stored securely and used solely to retrieve data on your behalf.
• We do not post, publish, or modify content on any connected platform.
• You may revoke access at any time from within your Synelle workspace or directly through the connected platform's settings.

Your use of connected third-party services is also subject to those platforms' own privacy policies and terms of service.

5. Data Sharing & Disclosure

We do not sell your personal data. We may share information with:

• AI Service Providers: We use AI models to generate intelligence narratives. Relevant data is shared with these providers solely to process your requests.
• Infrastructure Providers: Hosting, database, and storage services that support platform operations.
• Legal Requirements: When required by law, court order, or to protect the rights and safety of Synelle, its users, or the public.

6. Data Retention & Deletion

We retain your data for as long as your account is active or as needed to provide services. You may request deletion of your account and all associated data at any time through two methods:

• Self-Service (Recommended): Visit Account Settings → Delete Account & Data within the platform. You will be prompted to confirm the action by typing a confirmation phrase. Upon confirmation, all your leads, tasks, notes, sequences, reports, and branding settings will be permanently and immediately deleted, and your account access will be revoked. This action is irreversible.
• Email Request: Contact us at privacy@synelle.io with your registered email address. We will process your request within 30 days.

We strongly recommend exporting a copy of your data (available in Account Settings) before initiating deletion. Certain data may be retained beyond deletion where required by law, such as billing records or fraud prevention data.

7. Data Security

We implement industry-standard security measures including encrypted data transmission (TLS), access-controlled data storage, and OAuth 2.0 token management. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access: Request a copy of the personal data we hold about you. Use the "Export Your Data" feature in Account Settings for an immediate download.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure (Right to be Forgotten): Request permanent deletion of your data at any time, either via the self-service tool in Account Settings or by emailing privacy@synelle.io. We will process email requests within 30 days.
• Data Portability: Download your data in a machine-readable format (JSON) directly from Account Settings.
• Restriction: Object to or restrict certain processing activities.
• Withdraw Consent: Withdraw consent for data processing where consent was the legal basis, including revoking connected platform integrations at any time.

To exercise these rights, visit your Account Settings within the platform or contact us at privacy@synelle.io.

9. Cookies & Tracking

Synelle uses session cookies and local storage to maintain authentication state and platform preferences. We do not use third-party advertising trackers. Analytics data is collected to improve platform performance and user experience.

10. Children's Privacy

Synelle is not intended for individuals under the age of 16. We do not knowingly collect personal data from minors. If we become aware that a minor has provided us with personal information, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of material changes via email or a prominent notice within the platform. Continued use of Synelle after changes take effect constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us: